What's New at Alloy
::ALLOY In Line For Ian Schrager’s Hotel
Empire
If there is a king of the hip hotel, the anointed one is
Ian Schrager. His quirky, ultra cool hotel refurbishments
set the standard for boutique hotels and design around the
world.
Often working in collaboration with design demi-god Phillipe
Starck, hotels such as the Mondrian, Soho Grand and Paramount
in New York, the Delano in Florida and St Martin’s
Lane in London, have taken hotel design to a new level for
a new breed of design-literate jet-set seeking more than
just another beige suite at an international 4-star hotel
chain.
Schrager’s latest and much anticipated re-development
is The Empire Hotel on West 63rd street in the heart of
New York. Schrager Hotels’ designers have selected
ALLOY’s high quality stainless steel mosaic tiles
for the Empire Hotel fit-out, ordering a large quantity
to create a prototype for a radical new interior.
“We are absolutely thrilled at the prospect of working
with Schrager Hotels,” says Jonathon Worner, designer
and Managing Director of ALLOY, “it’s very exciting
and goes to show that you don’t have to design and
manufacture in the US or Europe to make an impact there.
It’s creativity and innovation that are important,
not location. Australian products are really at the forefront
of the international design market”.
The interest from Schrager Hotels places ALLOY tiles at
the razor sharp, pointy end of international design with
the sophisticated W Hotel’s use of the mirrored mosaic
tiles as a panelled wall / water feature in the foyer of
its Chicago Lakeshore digs.
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