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November 2009
International design impresario Karim Rashid and ALLOY are set to push the boundaries of traditional tile design with the release of the Karim for ALLOY collection.
Karim has a long association with ALLOY, specifying ALLOY’s unique solid metal tiles in many of his interior and exterior designs internationally including the Semiramis Hotel in Greece, Nooch restaurant in Singapore and Majik Café in Belgrade.
The result of the Karim for ALLOY collaboration is a highly innovative collection of eight, predominantly organic metal tile ‘cells’. Each design has been carefully developed, tested and manufactured in ALLOY’s Australian factory. Every ALLOY tile is punched from individual sheets of solid, 0.9mm high quality metal to deliver a seamless, hardwearing finish.
“I have always been obsessed with patterns,” says Karim. “Working with ALLOY has given me a great opportunity to play with the idea of pattern, grid, and repetition.
A pattern is a way of giving richness and depth to our Cartesian landscape. The more diversity of line, shape, and composition, the more interesting a single cell is. The undulating, curvilinear forms give a 2-dimensional surface a sense of 3-dimensions. These elements repeat in a predictable manner but they are designed to contradict the square tile.
This collection for ALLOY is organic in shape because I believe that the world needs a softening and a more fluid human spirit.”
The eight Karim for ALLOY metal tile designs are suitably named flux, infinit, karma, kismet, kismet+karma, ninja, kink and ubiquity and are available in all of ALLOY’s high quality metals including Copper, Stainless Steel (brushed finish, mirror finish, 2b finish), Raw steel, Brass and Titanium (Amber and Gold).
"It has been very exciting to develop a range with Karim that is so unique,” says ALLOY Design Director Jonathon Worner. “Karim’s work is always closely followed and we are particularly interested in his ability to create truly distinctive work that focus's on the design language of the future and not the past. We love to challenge the boundaries of traditional tile design and manufacture and the organic nature of The Karim for ALLOY collection provides a visual fluidity with metal tiles that has not been achieved before."
 View the Karim for ALLOY collection
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